Paul Rayner is talking on “Measure for Measure – Lean Principles for Effective Metrics and Motivation“.

This presentation explores the nature of motivation and the place of metrics and measurement in software development, and how lean software development principles and practices shed light on motivation and metrics and how they can be used to support deep organizational improvement. We will examine the nature of motivation in terms of the four intrinsic rewards that drive positive engagement, and also how certain approaches to measuring and managing performance lead to organizational dysfunction. We will also show how the application of lean principles such as building quality into the product, respect for people and optimizing the whole enable more effective approaches to motivation and metrics in software development.

Paul Rayner is a Denver-based independent consultant with more than twenty years of software development and consulting experience. His company, Virtual Genius LLC, helps organizations architect and implement well-crafted enterprise software solutions using agile development principles and practices. Paul is the founder and president of the Denver chapter of the International Association of Software Architects (IASA) and an activist for innovation and improvement in the agile, .NET and IT architect communities in Colorado. He holds graduate degrees in computing science, theology and philosophy, and writes with an Australian accent about software development at http://www.virtual-genius.com and about the intersection of faith and work at http://www.rayneronline.com/blog.


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Mary Poppendieck will speak on “What’s Wrong With Targets? How Policy Deployment differs from Management by Objectives“.

For years, common sense in Western Management thinking has dictated that the way to get something done in an organization is to set performance targets and hold people accountable for achieving those targets. But leaders in lean organizations have a mindset that defies this common wisdom. They prefer to identify the ultimate goal (true north) and spend their time helping people navigate in that direction. They are neither “hands‐off” nor “hands‐on” – they focus on developing the people and systems that are capable of delivering superior results. Policy Deployment in a lean organization is like navigating a ship – it starts with an understanding of the final destination, but leaders don’t forget that it’s their job to steer the ship along the way.

Mary Poppendieck has been in the Information Technology industry for over thirty years. She has managed software development, supply chain management, manufacturing operations, and new product development. She spearheaded the implementation of a Just‐in‐Time system in a 3M video tape manufacturing plant and led new product development teams, commercializing products ranging from digital controllers to 3M Light Fiber™.

Mary is a popular writer and speaker, and coauthor of the book Lean Software Development, which was awarded the Software Development Productivity Award in 2004. A sequel, Implementing Lean Software Development, was published in 2006. A third book, Leading Lean Software Development, was published in November 2009.


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Alan Chedalawada will talk about “Standard Work and The Lean Enterprise“.

Standard work has long been a concept of Lean Manufacturing. This talk explores applying Standard Work in organizations adopting Lean-Agile for their Software development efforts. We will discover how Standard work is instrumental in:
• reducing variation in approaches to work – thereby leveraging best approaches,
• facilitating and managing continuous improvements,
• empowering people across business, management, and teams providing clarity around boundaries of responsibilities,
• embracing and continually managing knowledge gained

This talk includes techniques from actual implementations at large organizations (> 2000 technical people).

Alan Chedalawada is a senior executive with 25+ years experience in Business Operations and Technology at various corporations ranging from entrepreneurial startups to Fortune 1000 companies where he has held the positions of Director, CIO, CTO, and VP of Operations. As Net Objectives President and Senior Consultant of Enterprise Accounts, he focuses on growing Net Objectives’ Customer value offering and enabling Net Objectives’ corporate clients with process improvements, skill extensions and achieving effective iterative software development. Alan has a proven performance record with corporations such as: EDS, Computer Associates, IBM, Cable Wireless, Telia, Deutsche Telekom, AT&T, Calvin Klein, OMO Norma Kamali, as well as several entrepreneurial startups. Alan’s experience spans the Manufacturing, Telecommunications, Technology, Finance, Energy, and Distribution industries. Alan is a Certified ScrumMaster, a member of TIE – The Indus Entrepreneurs organization, and a graduate with honors from Columbia University’s Computer Technology and Application Masters program.


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Alan Shalloway will be speaking about “Seeing What Matters: Using The Right Vision To Manage Transition“.

All executives want a software development organization that delivers high quality products with low cost in a timely manner. Unfortunately, while we want productivity, quality and low cost, trying to achieve these directly often has the opposite effect of what we want. This is not new news. Lean has provided new insights to achieve desired results such as optimizing the whole and reducing cycle time. The leap from manufacturing to software development, however, has not been complete and has distorted our view of how to do this. While learning from Toyota can be useful, the framing of Lean within a manufacturing context has been hard to avoid. This talk focuses on what to look at to help align all levels of an enterprise transitioning to lean-agile methods.

Alan Shalloway is the founder and CEO of Net Objectives. With almost 40 years of experience, Alan is an industry thought leader. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in Lean, Kanban, Scrum, Design Patterns, and Object-Orientation. Alan has developed training and coaching methods for Lean-Agile that have helped his clients achieve long-term, sustainable productivity gains. He is a popular speaker at prestigious conferences worldwide. He is the primary author of Design Patterns Explained: A New Perspective on Object-Oriented Design, Lean-Agile Pocket Guide for Scrum Teams, Lean-Agile Software Development: Achieving Enterprise Agility and is currently writing Essential Skills for the Agile Developer. He has a Masters in Computer Science from M.I.T. as well as a Masters in Mathematics from Emory University.


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Simon Baker and Gus Power will speak on “Product Development in the Land of the Free“.

Creating and sustaining a ‘system’ for effective product development is neither easy nor commonplace. If we were to pull together the lessons we’ve learned from eXtreme Programming and Scrum with systems approaches such as Lean Thinking and the Theory of Constraints to build such a ‘system’ what would it look like? Where would we start? How would we organize ourselves? And what would be our approach?

The fact that so many information technology projects are still failing tells us that we should be doing something very different. This session will explore some of the things we’ve been doing beyond the agile comfort zone to improve the effectiveness and throughput of product development and realize business agility.

Simon is an enlightened renegade and incorrigible fun-monger whose resolute attitude to craftsmanship and quality, relentless focus on what¹s important and ability to create exciting working conditions is changing the way people produce software. He has been delivering software in the Internet, media, retail, financial services and banking sectors since 1992. With a perennially inquisitive nature he questions conventional thinking, and with innate courage and acuity he’s developed an instinct for doing the right thing and getting stuff done. He’s an altruist and his raw energy and desire to work with inspirational people drive his passion for achieving the remarkable.

Gus Power is a hairy force of nature who’s always looking for better ways to figure out what the right stuff is and how do get it done. He’s full of stories, usually involving trains, and likes to punctuate his day pomodoro-style while listening to soma.fm. He sees software development as part of a bigger picture that involves both humans and electrons and is passionate about creating and sustaining a working environment in which people can be successful. Some folks wonder why he always dressed in black.