Ken Pugh

Determining Business Value

Lean focuses on delivering business value to the customers as rapidly as possible. On agile projects, story points are often used to estimate development effort . However to concentrate on delivering business value, we must be able to place a business value on user stories. Through lecture and interactive exercises, Ken Pugh explains how to estimate and track business value. He presents two methods for quickly estimating business value for features and stories. He shows the relationships between business values and story points and how to chart business value for progress tracking. By the end, you’ll be able to use business value to focus both the customers and the developers on the most important requirements.


Ken Pugh ( is a fellow consultant with Net Objectives. He helps companies transform into agile practices through training and coaching. His particular interests are in communication (particularly communicating requirements), delivering business value, and using lean principles to deliver high quality quickly. He also trains, mentors, and testifies on technology topics ranging from object-oriented analysis to embedded systems. He is author of several books, including the 2006 Jolt Award winner Prefactoring and an upcoming book, Lean-Agile Acceptance Test Driven Development.He has presented at numerous national conferences, including Software Development, Best Practices, Better Software, Agile Development Practices, and AgileAlliance.